Smith Optics

Smith Optics was one of our first clients, and more than twenty years later we still design and build all of their product displays and POP. Eyewear is a hard category to merchandise, since sunglasses, goggles, and helmets each sit and get handled differently, and the product line and graphics turn over every season. Smith needed displays that could keep pace with that churn while keeping the focus on the technology in the product, not the fixture around it.

We build modular display cases sized to how each product is shopped, from sunglasses to goggles to helmets, with parts that let a retailer swap product and refresh graphics as the season changes rather than replace the whole unit. Because we've made these for two decades, the system has been refined build over build, and retailers reorder the same fixtures knowing they'll match what's already on their floor.

Today you'll find Smith's displays in outdoor stores around the world, and they still do the job that matters most: putting the product front and center. Two decades in, the partnership is its own proof. A program a brand keeps reordering is one that holds up on the floor.