Kaenon

Premium technical sunglasses lose their story on a standard eyewear rack. Kaenon's frames are born by the water, built for surf, sail, and sun, but at wholesale they sat in the same spinners and cases as every other brand. Kaenon needed a merchandising program that made the product feel as elevated as its price point, on sales floors they don't control.

We designed a family of custom fixtures that bring Kaenon's coastal DNA to any retailer. Rough-cut hemlock with a custom Kaenon stain and corten metal cut with a wave pattern ground the product in the brand's waterborne roots. Backlit branding, puck lighting, and adjustable mirrors give the frames a boutique presentation. Refreshable graphics keep campaigns current without replacing fixtures, and the program scales from a 40-unit optics case to countertop displays, so every door gets the same story at any size.

Retailers now showcase Kaenon as a premium lifestyle brand worth investing in. The product reads as elevated the moment a customer sees it, and the fixtures carry that impression into stores of every size.