Osprey

Osprey sells everywhere serious packs are sold: independent outdoor shops, pro shops, national sporting goods chains. Every channel has different fixtures, footprints, and rules, but the brand has to feel like Osprey in all of them, and their signature pack-fitting technology has to stay front and center wherever a customer picks one up.

Over years of partnership, we've built Osprey a complete retail toolkit: wall systems and gondolas for independent outdoor shops, fit stations that put Osprey's custom-fit technology to work on the floor, dedicated programs for the travel and urban collections, and retrofit kits engineered to work within national retailers' existing systems. Every fixture ships flat, assembles fast, and refreshes with a graphic swap.

One brand language now carries Osprey across every door it sells in, from a local pack shop to a national retailer. As collections launch and seasons change, the program grows with them, and the partnership is still building today.