JOOLA

JOOLA had built a leading pickleball brand, but it lived entirely online and on other retailers' shelves. Customers couldn't test a paddle, meet the community, or experience the brand on its own terms. Their first flagship had to do it all: work as a brand experience center and an efficient sales floor, flex across apparel, equipment, and accessories, and prove that physical retail was worth the investment.

We partnered with JOOLA from concept to opening day, handling design, engineering, fabrication, and installation of the 2,800 SF flagship. Custom paddle wall systems invite hands-on testing. Ten-foot fixture displays and illuminated overhead court lines bring the game into the space. Dedicated community areas turn shoppers into regulars, all finished in JOOLA's signature yellow.

The store opened to a packed house, anchored by a meet & greet with the world's #1 player. It immediately gave JOOLA what a screen never could: a place to test, gather, and buy. The flagship is now a new revenue channel, a brand loyalty engine, and the blueprint for every JOOLA location that follows.