Adidas
At A Glance
12 modules
Federations Display tunnel built
World Cup ready
Opened ahead of 2026 World Cup final
Matte black + stainless
End-to-end finish system
The Challenge
Adidas chose American Dream, steps from MetLife Stadium, for its first US soccer flagship, with the hardest deadline in retail: the 2026 World Cup final next door. World of Soccer had to feel like a destination, not another store.
The Solution
We focused custom millwork on three high-impact moments: the Federations Display tunnel, the cashwrap, and the Made For You station, all engineered and fabricated in-house end to end. A matte black and stainless finish system carries one language across every piece, and the 12-module tunnel construction meant precision fabrication offsite and fast assembly on the floor.
The Outcome
The flagship opened on schedule ahead of the 2026 World Cup final, with the Federations tunnel anchoring the floor from the day the doors opened.
The Story
Selected Work
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We are designers, artists & innovators leading the way in retail. We do things the right way the first time. We value quality, Craftsmanship and above all else, customer service. We are holistic thinkers always working to make things better.
We are designers, artists & innovators leading the way in retail. We do things the right way the first time. We value quality, Craftsmanship and above all else, customer service. We are holistic thinkers always working to make things better.
