Adidas

Adidas chose American Dream, steps from MetLife Stadium, for its first US soccer flagship, with the hardest deadline in retail: the 2026 World Cup final next door. World of Soccer had to feel like a destination, not another store.

We focused custom millwork on three high-impact moments: the Federations Display tunnel, the cashwrap, and the Made For You station, all engineered and fabricated in-house end to end. A matte black and stainless finish system carries one language across every piece, and building the tunnel in 12 modules meant we could fabricate to precision offsite and assemble it fast on the floor.

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The flagship opened on schedule ahead of the World Cup final, with the Federations tunnel anchoring the floor from the day the doors opened.