Salt Lake Bees

A minor league team store lives and dies by the schedule. When the gates close, so does the revenue. Moving into a brand-new stadium, the Salt Lake Bees saw the chance to break that cycle with their first-ever year-round store: a space that pulls in families before first pitch, stays relevant through the off-season, and gives the ballpark a retail destination worth visiting on its own.

We designed and built the store around a circular anchor display with suspended baseball bats and illuminated graphics, a centerpiece that stops fans the moment they walk in. Black stained wood, industrial hexagon metal, and warm copper ground the space in craft and character. Modular fixture systems let the floor shift with seasons, promotions, and events, so the store never looks the same twice.

The Bees' first year-round store now performs as a destination within the stadium, drawing families before games and visitors in the off-season. It works as hard in January as it does on opening day.