Salt Lake Bees
Building Year-Round Retail Momentum in a New Venue
The Salt Lake Bees needed a team store for their new stadium that would sustain visitor engagement through the full year, not just game days. They wanted a space that reflected the team's identity in Salt Lake City and created reasons for fans to return seasonally.
We designed and built a retail environment where the circular display with suspended baseball bats and illuminated graphics functions as both functional merchandising and a spatial anchor. The black stained wood, industrial hexagon metal, and warm copper details establish a visual language distinct to the Bees while remaining timeless. Modular systems allow inventory and graphics to shift with seasons and special events, extending the space's relevance across the calendar.
The store performs as a destination within the stadium. Families browse before games. Off-season visitors have reason to return. The flexible design structure means the space remains current rather than static, supporting sustained foot traffic and revenue throughout the year.
Video by Utah Films Co.
Building Year-Round Retail Momentum in a New Venue
The Salt Lake Bees needed a team store for their new stadium that would sustain visitor engagement through the full year, not just game days. They wanted a space that reflected the team's identity in Salt Lake City and created reasons for fans to return seasonally.
We designed and built a retail environment where the circular display with suspended baseball bats and illuminated graphics functions as both functional merchandising and a spatial anchor. The black stained wood, industrial hexagon metal, and warm copper details establish a visual language distinct to the Bees while remaining timeless. Modular systems allow inventory and graphics to shift with seasons and special events, extending the space's relevance across the calendar.
The store performs as a destination within the stadium. Families browse before games. Off-season visitors have reason to return. The flexible design structure means the space remains current rather than static, supporting sustained foot traffic and revenue throughout the year.
Video by Utah Films Co.
