Designed and built for teams and sport brands
From arena team stores to sport brand flagships and display programs, we design and build sports retail around how fans and athletes shop.
Work with usTeams and brands we build for
What sports retail has to get right
Keep the store moving on game day
Arena stores get most of their traffic before the game and during breaks in play, so the layout has to handle a crowd at once.
Bring the team into someone else’s store
The MLB shop-in-shop gives league and team merchandise its own space inside DICK’S Sporting Goods.
Make the flagship worth the trip
The Paris Saint-Germain Megastore gives fans a reason to visit the club, not just a place to buy a jersey.
Let guests play before they buy
At Selkirk, an on-site pickleball court lets guests try paddles on a real court before they pick one up at the register.
Walk the store before it’s built
Our designers model every store and display in 3D, so you can see the layout, fixtures and finishes before anything goes into production.
Sports stores and programs we’ve built
From design to install, under one roof.
Common questions
A team store usually takes wall systems for jerseys and headwear, floor fixtures that can be reset for a new season or roster, a checkout built for a game-day rush, and graphics that change with the team. A sport brand space is built around the gear, with product walls, displays and room for people to try equipment before they buy it.
Yes. For teams and leagues, we take on arena and stadium stores, team flagships and shop-in-shops. For sport brands, we design flagships and display programs that bring the brand into other retailers' stores. For a store, we plan the layout and every fixture around how people move through the space. For a program, we design a set of fixtures that can be fitted to each retailer's floor.
Yes. We design and build pop-up shops and fan experiences for teams and brands, whether for a season, a playoff run, a product launch or a single event, with fixtures made to install quickly and come back out cleanly.
Everything, in-house. We design the space or display program, engineer and build the fixtures, and install them on site. Because one team handles each stage, nothing gets passed to an outside vendor between design and opening day, whether the project is an arena store, a brand flagship or a program across many retailers.
Ready to build what’s next for your team or brand?
Whether you’re opening a team store, a brand flagship or a display program across retailers, let’s talk.
Work with usFrom the journal
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The Cellar: A Multi-Brand Retail Build for Fanatics HQ
Sitting below Fanatics’ global headquarters on Morton Street in Manhattan, The Cellar is an exclusive lounge built for the brands Fanatics works with.
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From Concept to Court: Bringing JOOLA to Brick-and-Mortar
Pickleball is the fastest growing sport in America, and JOOLA wanted a first store that let players feel the gear before they bought it.
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Lotus United wins Outstanding Merit Award for PSG Megastore Design
The Retail Design Institute recognized our design for the Paris Saint-Germain Megastore at Parc des Princes.
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