NEW YORK, NY – October 2025 - Lotus United has received an Outstanding Merit Award from the Retail Design Institute for the Paris Saint-Germain Megastore at Parc des Princes Stadium. The award recognizes excellence in Signature Moments, Customer Journey, and Technology.

Working in partnership with Lids, Lotus United addressed a key retail challenge: driving traffic to the previously underutilized upper level of the two-story flagship store. The design solution centers on creating a compelling customer journey that transforms a routine shopping trip into an engaging fan experience.

Design Approach

The store's signature feature is an illuminated swoosh on the ground floor that guides visitors upward to a replica team tunnel—the same passage PSG players walk through before matches. Complete with the club's atmospheric red and blue lighting, the tunnel builds anticipation before fans emerge onto real turf, experiencing what it's like to step onto the pitch at Parc des Princes.

The upper level integrates interactive technology including digital holoboxes showcasing player content, a virtual goalkeeper game, and customization zones where fans can personalize their PSG gear. Smart zoning creates natural traffic flow with thoughtful pause moments that encourage exploration, while flexible fixture systems allow for easy reconfiguration during special events and product launches.

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Work with Lotus United

Interested in elevating your retail space with a full-service retail design and build agency? Contact Lotus United to learn more.

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