Retail Built for Golfers
Golf retail design requires precision. Golfers notice everything, from grip technology to how a space is organized. We've spent 20 years designing and building golf retail solutions that turn browsers into buyers.
Whether you need a custom golf store design, modular retail fixtures, or a multi-location rollout, our proven approach works across pro shops, flagships, and wholesale channels.
The Real Opportunity: Selling More to Customers Already There
Most golf retailers focus on driving foot traffic. A more profitable strategy involves selling more to the golfers already in your shop. Better store design, logical product grouping, and strategic lighting drive impulse sales.
A golfer who comes in to buy new grips discovers the sweater they didn't know they wanted. Someone replacing worn-out balls spots premium accessories they didn't anticipate purchasing. Every unexpected purchase flows from intentional design choices.
That's why we approach every project by asking: How do we help golfers discover more of what they want while they're already here?
Immersive Retail Experiences
PXG Performance Studios: Scaled Across 25+ Locations
What We Did: Design, Engineering, Manufacturing, Multi-location Installation & Logistics
Nearly a decade ago, PXG understood something essential: golfers want to experience clubs in action. The Performance Studios we design reflect this insight.
We created a space where golfers are naturally drawn to spend time. The putting green anchors the layout, with fitting bays positioned to flow naturally from demo stations to specialty putter studios. State-of-the-art technology like TrackMan launch monitors and virtual simulators extend the experience. Critically, the more time a golfer spends actually testing equipment and understanding their swing, the more they invest. That engagement is intentional, built into every design decision.
Scaling a golf retail concept across multiple locations? See how we managed PXG's 25+ location rollout.
Golf Pride's Retail Lab: Education Through Experience
What We Did: Design, Engineering, Manufacturing, Installation & Logistics
How do you make complex grip technology feel tangible to golfers? At Golf Pride's Global Innovation Center in Pinehurst, North Carolina, where some of golf's most legendary courses were designed and major championships are held, we designed and built a Retail Lab that answers that question.
Golfers are guided by tour-level technicians through a tactile experience. They feel how different materials, textures, and sizes impact performance. The modular design keeps the space flexible enough to highlight seasonal products and launches that drive impulse sales, while maintaining the educational experience for repeat visitors.
We're currently designing and building their new Performance Lab, a space where golfers can understand the science behind their game, launching summer 2026.
Strategic Brand Activations
Adidas Golf Tour 360: Product Display as Brand Experience
What We Did: Conceptual Design, Design Development
A new shoe launch needs to tell a performance story at point-of-sale. We designed multiple display concepts for Adidas's Tour 360 launch with shoe glorifiers and brochure holders in different configurations, each integrating golf course imagery, performance benefits, and brand positioning. Magnetic graphics keep the narrative flexible without clutter.
PXG Mobile Apparel Trailer
What We Did: Conceptual Design, Design Development
For brands wanting to activate at high-traffic events without a fixed location, mobile retail scales presence across markets and brings the full experience wherever golfers are.
We designed a mobile trailer for PXG that does exactly that, bringing their premium apparel experience directly to tournaments and events. Modular wall systems, turf accents, and refreshable graphics maintain brand consistency across every setup. All fixtures secure with e-track systems during transport, allowing fast deployment and breakdown.
Wholesale & Multi-Channel
Miura Golf: Modular Fixture Systems
What We Did: Design, Engineering, Manufacturing, Logistics
Miura Golf faced a challenge that most wholesale brands encounter: fixtures that work across radically different retail environments (pro shops, boutiques, big-box stores) while maintaining visual consistency and product logic. Random product placement dilutes impact and confuses customers.
We designed a modular system in white oak, brass, and perforated metal that allows retailers to group products logically while maintaining Miura's visual identity. Same components, different layouts, but always organized around clear product hierarchies.
Oakley Dick's Sporting Goods Shop-in-Shop
What We Did: Conceptual Design, Design Development
Creating a unified Oakley retail experience in a Dick's shop-in-shop requires careful system design. Within a larger sporting goods store, you need the fixtures to work for apparel, accessories, and golf equipment while maintaining brand consistency and distinction.
We developed nine modular components for Oakley that balance flexibility with brand clarity. The dark grey and white aesthetic, refreshable graphics, and artificial turf accents work together across nesting tables, displays, towers, gondolas, and walls. Each location can adapt to its space while maintaining the cohesive Oakley experience.
Corporate & Brand Showcases
TopGolf Callaway: HQ Lobby
What We Did: Conceptual Design, Design Development
TopGolf Callaway's headquarters lobby needed to showcase six major brands: Topgolf, Callaway, Odyssey, OGIO, Jack Wolfskin, and more, while maintaining the luxury experience visitors expect from the global leader in modern golf. Each brand needed distinct presence, but without creating visual chaos. We designed a space where modular mobile walls and refreshable graphics allow each brand's story to be positioned differently across entrance, reception, and hospitality areas, while premium materials like hex perforated metal, ash wood, and dimensional typography reinforce the precision and innovation these brands demand.
What Separates Golf Retail From Generic Retail
What unites these projects, from flagship experiences to scalable wholesale, is understanding that golf retail can't be generic. Your customers have spent years perfecting their swing. They've invested in equipment because they believe it makes a difference. They notice the weight of a putter head. They feel the grip texture. They observe how a space is organized.
When you build with that level of intentionality, retail becomes an experience that reinforces your brand's values and builds loyalty.
That's why precision matters in golf. In retail, it shouldn't be optional either.
Ready to transform your golf retail experience? Reach out today.
