When PXG came to us to help design and build their first Performance Studio nearly a decade ago, they had a clear vision to create performance studios that integrated fitting technology, curated retail environments, and hospitality spaces designed for serious golfers. That inaugural space redefined golf retail, and we've continued to partner with PXG as they've expanded to over 25 locations across the country.

The challenge was creating a distinctive, high-impact experience that could be replicated across multiple locations without losing its premium positioning. Together, we've built a system that delivers a consistent experience while adapting to each location's unique requirements.

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Retail Design Strategy for Multi-Location Scale

When we designed the inaugural Performance Studio, we started by carefully thinking about how the space would function and feel. We sketched out the aesthetic direction and developed the fixture details that would define the entire system. Each element was explored and refined, testing forms, materials, and functionality.

That first location established the template for everything that followed. Over the past decade, every subsequent studio has used the same proven fixtures and spatial logic, adapted to each market's unique real estate and customer base.

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From those initial concepts, we refined the fixture designs that would become the standardized system. These modular display systems include wall systems, two-way and four-way stands, nesting tables, and shaft displays that work together to support different spatial configurations while maintaining visual consistency across various floor plans and product mixes.

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With the fixtures established, we integrated them into the spatial framework. The core logic always centers on the putting green, which serves as the visual and spatial anchor, with fitting bays and retail showroom organized around it. This arrangement allows customers to naturally flow between zones while keeping the green visible from most vantage points. Hospitality, storage, and office spaces support the customer experience without disrupting the main narrative.

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These spatial and fixture concepts then translate into detailed renderings that show how the complete space will feel in three dimensions. Dark materials, sophisticated lighting, strategic product placement, and large-scale photography come together to create a gallery-like atmosphere.

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In-House Global Manufacturing

Our in-house manufacturing ensures that retail fixtures produced for the first location are identical to those built for the latest expansion. Materials are sourced consistently, fabrication processes are standardized, and assembly follows the same protocols across every build.

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Installation & Rollout

Installation is a critical part of replicating the PXG experience. Our team manages each location from delivery through opening, coordinating logistics, site preparation, and on-site execution. Because we designed and manufactured the fixtures, our installers understand exactly how each component connects and what the finished space should look like.

This continuity means installation timelines are predictable and consistent across locations.

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The Result

We've been proud to partner with PXG as they've expanded to over 25 locations across the country. Each studio maintains the same premium retail design and experience while adapting to local markets and real estate.

Consistency doesn't mean repetition. It means every location delivers the PXG experience customers expect, no matter where they are.

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Ready to Scale Your Brand?

Considering a multi-location rollout for your brand? Let's talk about how we can help you scale premium retail experiences. Contact us today.

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